| Everybody knows about ESPN as the cable TV | | | | section, Peter Keating presents the business aspect of |
| channel for sports-related programs. Its publication | | | | sports. He also discusses the effect of this business |
| counterpart is called ESPN The Magazine, which is a | | | | aspect on the sporting world. |
| bi-weekly sports magazine published by the ESPN | | | | The Post. This section refers back to the previous |
| sports network. While ESPN the channel was first | | | | edition of the magazine, and presents some reader's |
| launched in 1979, the magazine's first issue was | | | | comments as well as updates regarding previously |
| published in March of 1998. | | | | featured stories. |
| The magazine covers the main and most popular | | | | Zoom. This is a poster-type, large image considered to |
| sports in the United States. They include Major League | | | | be the "image of the week." It occupies two whole |
| Baseball, the NBA, NHL, NFL, college football and | | | | pages. |
| college basketball. What makes the magazine | | | | The Jump. This contains a mix of various regular |
| attractive than other sports magazine is that it usually | | | | features, which offers an alternative entertaining, often |
| takes a light-hearted, sometimes even humorous | | | | humorous view on the current topics in the sporting |
| approach to sports news, as compared to other | | | | scene. |
| sports magazine like Sporting News or Sports | | | | Outtakes. This contains transcripts of interviews done |
| Illustrated. If you have read a few magazine copies, | | | | by Kenny Mayne with a popular sports star. The |
| you will notice that the issues usually cover players | | | | interview usually tackles non sports issues surrounding |
| with careers that suffered due to incidents and | | | | the sports star's life. |
| accidents off the field. | | | | The Life of Reilly. This is a section by columnist Rick |
| Among the sections or departments of each issue of | | | | Reilly who gives opinions regarding the sports world, |
| the magazine include: | | | | and gives reports on various current topics of interest |
| The Sports Guy. This is the first section in the | | | | in the sporting world. |
| magazine, written by Bill Simmons, who tries to provide | | | | These are just some of the many things to look |
| an alternative point of view on a particular sporting | | | | forward to in every issue of ESPN the Magazine. If |
| issue. | | | | you are a sports fanatic, every issue is surely worth |
| Two Way. As suggestive of its name, in this section, | | | | looking forward to. You can enjoy great savings when |
| questions from readers are entertained by Stuart | | | | getting an ESPN the Magazine subscription. For every |
| Scott, who gives his own opinions in response to the | | | | issue, you will get a good percentage off the |
| question. | | | | newsstand price. You can get even better discounts if |
| The Biz. This part tackles a more serious topic. In this | | | | you subscribe through an online magazine website. |