| San Francisco, California, is one of the most populated | | | | goods, taking care to see that there is a moderate |
| cities of the United States. The tourism industry is a | | | | profit margin initially. Establish relationships with |
| major contributor of its economy. It also is famous for | | | | wholesale distributors of the brands you want to |
| its financial, banking, and venture capital firms. | | | | represent. |
| White goods usually refers to white-colored appliances | | | | Accurately estimate the start-up costs and arrange |
| such as washing machines, tumble driers, cookers, cold | | | | for a loan, if necessary. A well-drafted business plan |
| food storage equipments, juicers, mixers and blenders, | | | | clearly defining target goals can be useful in securing a |
| and dishwashers. Starting a white goods store could | | | | loan. |
| be welcome, as there is a demand for these goods | | | | Select an appropriate location, perhaps in a shopping |
| when people set up houses or to replace worn-out | | | | mall or a showroom in the corner of a busy |
| appliances. | | | | commercial street. Be sure there is assured traffic in |
| Start Up Tips: | | | | that area and that your shop has adequate parking |
| You will have to determine the kinds of white goods | | | | and space to display all brands clearly. Design the |
| that you will retail: Will it be an all-exclusive kitchen | | | | interior with care, keeping the showroom clean and |
| appliance store, or will you deal in all white goods | | | | attractive. |
| required to set up house? Make sure to study the | | | | Hire necessary staff; provide them with training to |
| market and demand for the products. Be certain that | | | | answer questions about the white goods from the |
| your chosen area is not saturated with white goods | | | | customers. Establish the organizational structure. Train |
| stores; if so, select another location or try to select a | | | | them to be pleasant and polite to staff and to be good |
| niche to specialize in. Check out your competitors, | | | | salesmen, making customers buy that perhaps have |
| analyze them, and try to get a competitive edge over | | | | no need to buy the product. Performance assessment |
| them. | | | | at regular intervals is necessary. A few staff will also |
| It will be necessary to select an appropriate name and | | | | be needed to arrange for delivery of goods sold to the |
| register it as well as giving a legal structure to your | | | | customer's residence. |
| business. Seek guidance from an attorney and acquire | | | | Advertise and promote your business, making sure |
| all necessary permits and licenses to commence | | | | your promos and ads extol the advantage you have |
| operations as a legal entity. A large amount of | | | | over your competitors. Make sure quality of service |
| insurance coverage is recommended from a trusted | | | | and products are never compromised. Use products |
| agency. | | | | and service available to help run your business more |
| Decide on which white goods you will provide. Be | | | | successfully. |
| certain to carefully estimate what brands are more | | | | A white goods store could be profitable if started |
| popular and fast moving and enquire about dealerships | | | | under proper management. |
| with the brands. Work out a strategy to price the | | | | |