| A plumber marketing their trade business on the | | | | much as it could be by Google. But in fairness, it would |
| Internet through Google AdWords is bleeding money if | | | | have to be because Google would be 'shooting |
| they don't reach their target audience. Sounds too | | | | themselves in the foot' if they did. The fact this lovely |
| obvious, right? But how many plumbers' ads from | | | | big money saver for Google AdWords advertisers |
| Brisbane Australia have you seen in Google AdWords | | | | brings in heaps of money for Google through such a |
| San Francisco? And vice versa? | | | | simple uncommonly known convenience must be a big |
| So many plumbers try to market their trade business | | | | percentage revenue earner for them. |
| themselves or solely with the help of the Yellow | | | | Full marks to Google though for installing the |
| Pages representative. This is as seriously a bad idea, | | | | Geo-targeting application and allowing all those who |
| as it is for me to try installing a flick mixer tap. Horses | | | | want to use it access to use it. More information about |
| for courses, trade for trade. | | | | Geo-targeting can be found on the website at the |
| Yes, the yellow pages representatives do know what | | | | bottom of this article and you are invited to save |
| they are doing and how best to advertise your | | | | money by making full use of such a money saving |
| services. You will often get one who is genuinely | | | | capability. |
| interested enough in you and your business to put your | | | | Now that we have the Geo-targeting malfunction |
| needs above their own; but don't always count on it. | | | | sorted out of your advertising, and you are only paying |
| Otherwise, it could be much like a plumber who doesn't | | | | for those jobs received from your chosen area, what |
| want to do a job so will inflate the quoted price to try | | | | sort of information should be in your Google AdWords |
| to put him out of the running for it rather than saying | | | | ad? This type of advertising is quite different to your |
| they don't want to do it for whatever reason. | | | | yellow pages advertising, or any ads that you may |
| Yellow pages Representatives make their money on | | | | place in the classified section of your local newspaper, |
| commissions so the bigger the ad they can sell you, | | | | if you still do that? |
| the better for them. As my Taiwanese friends always | | | | Yellow Pages advertising has declined by up to 40% in |
| say to me "look for the vested interests". | | | | some regions; so is it still necessary to have an ad in |
| All Plumbing contracting businesses using Google | | | | the yellow pages as well as online? In short, yes; for |
| AdWords should be target marketing to reach their | | | | the time being. Today, people are busy; the yellow |
| market. If you live in Brisbane Australia and have no | | | | pages print is too small; there are too many ads in the |
| intention of doing any work in San Francisco, then don't | | | | yellow pages to have to fight through to find a |
| waste your money by marketing there. Google now | | | | Plumber in a hurry in your area; so people turn to the |
| allows all businesses to Geo-target. Geo-targeting is | | | | internet for help. You need your AdWords ad to be in |
| marketing to your town, city, state or country or where | | | | the top 5 ads shown. |
| ever you want to get business from. This is a huge | | | | A good Google AdWords Plumbing contracting |
| money and time saver but isn't used nearly enough. | | | | business ad should have instant visibility, by being not |
| One of the reasons it probably isn't well known by | | | | only on the first page of Results brought up; but be in |
| most newbie advertisers, is because it isn't 'pushed' as | | | | the top 5 for a good return on investment. |